CGC needed guidance at a critical time. They were in the process of expanding into complex new markets (e.g., aerospace), and looking to position themselves as competitors against the industry’s biggest players. CGC wanted a roadmap that prepared them for strategic growth without compromising their unique culture, which is keenly focused on the customer experience and harnesses a distinctive marketing style. The company knew they needed help with backend challenges like Lean manufacturing and process controls, plus assistance leveraging employees’ strengths. CGC also wanted to create an organizational structure with clear roles and responsibilities, including a succession plan to manage ownership transition. CGC turned to WMEP, part of the MEP National Network™.